Waabi Fractional Design
Waabi is pioneering the future of Physical AI by developing an AI model that acts as a single brain for autonomous trucks and robotaxis. As Waabi’s go-to design resource, I partner with the team to bring concepts to life across brand, events and digital media, ensuring they have high-quality creative anytime needs arise.
Asset design: Elisa Massenzio
Brand system: Manual
Designed using Illustrator, Figma and Photoshop.
“As a brand designer, Elisa combines strategic thinking, creative talent, and efficient execution in every project, setting a high standard.
Her collaborative approach and thoughtful listening skills ensure her designs are both stunning and aligned with business objectives.”
— Lottie Smith, Brand Marketing, Waabi
“I know that if Elisa is working on something it will be of the highest quality, and the process for production will be tightly managed even in the most dynamic of situations!”
— Ally Lynch, Head of Marketing, Waabi