Ciao!

Mi chiamo Elisa.

I’ve lived in and around San Francisco for over a decade, and if you’re wondering about the accent—that’s from having grown up in Cambridge, UK.

But(!), I’m actually Italian—I was born in Rome and am a native Italian speaker. I’ve been making things for as long as I remember so it’s only natural that I love working as a designer and making art, food and hand-knit sweaters in my free time.

Redefining Categories

I’ve spent my career working with companies that challenge convention and redefine their categories.

At Cora, I helped shape a period care brand that moved the category away from shame-driven, outdated norms toward design that felt modern, considered, and empowering.

For Covariant, I built and evolved an AI robotics brand with a deliberate focus on the human side of advanced technology—making complex, cutting-edge robotics feel approachable and human.

Across consumer and deep-tech spaces, my work sits at the intersection of strategy and craft, helping emerging and scaling companies articulate what makes them different, building brands designed for long-term relevance.